Celebrities and Leading Magazines Rave About Hypnosis and Self Hypnosis

Oprah's O magazine published the benefits of using hypnosis for weight loss. Good Housekeeping, Reader's Digest, Sports Illustrated, Red Book, Psychology Today, Ladies Home Journal and many more magazines continue to publish the benefits of utilizing hypnosis for personal change. Once informed about hypnosis, you will know that it is safe, natural, and very effective.

Alot of people can relate to wanting something (exercise, diet, stop smoking, etc). Most are aware that eating healthier and physical activity are the key to weight reduction and a healthy lifestyle. Yet, they still don't do it!

Although hypnosis can stimulate fat elimination, it does not make fat magically disappear. During a hypnosis session, suggestions are presented to the unconscious mind that direct behaviors to change, which in lead to the weight loss and motivation. Imagine feeling that unhealthy foods are undesirable and you actually want to work out and be physically active. As the hypnotic suggestions implant and take hold, the body reacts and moves the metabolism into high gear.

Fergie quit biting her nails, and stopped a meth addiction with hypnosis; Samuel Jackson and Matt Damon stopped smoking with hypnosis; Jane Pauly was hypnotized on her show and explained the benefits of hypnosis.

Also, there are thousands of ordinary people out there, who with hypnosis, are making huge amounts of money, losing weight, stopping smoking, reducing stress and more. They are continually improving their self and increasing their lifestyle by using self hypnosis. With Hypnosis you'll succeed much faster in your endeavors than without it!

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SIMPLE SELF-HYPNOSIS

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Bill Wilson

4 Marketing Myths Threaten Your Sales

These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.

Myth 1:
People Always Buy Where They Get the Cheapest Price

If this was true, only businesses that charge cheap prices would exist. Some people buy where they get the cheapest price. But most people are more interested in getting value for their money than in getting a bargain.

Tip: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.

Myth 2: v Offering Your Customers Many Options Will Boost Your Sales

Presenting your customers with options usually reduces your sales. Here's why...

When confronted with several options, most customers have difficulty making a clear decision. They often react by procrastinating - and never making a decision. When this happens, you lose a sale you already had.

Tip: Try to limit your customer's decision making to either "Yes. I'll buy." or "No. I won't buy". Don't risk losing them by including "which one" decisions.

Myth 3:
Everybody Needs My Product/Service

That's what YOU think. Most of them don't think they need it ...and most aren't ready to spend their money for it.

The hazard of this myth is that it causes many marketers to believe they can succeed without doing much marketing or selling. They think their product or service is so special that it should automatically generate hordes of paying customers. Unfortunately, it doesn't happen that way.

Building a successful business is hard work - most of it devoted to finding customers. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales.

Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.

Myth 4:
Keep Changing Your Advertising or Your Sales Will Decline

This sounds logical but it's not true. Never abandon advertising that's working. I know many businesses that have been using the same advertising for years and they're still growing. Here's why...

The goal of most advertising is to attract new customers. Once someone becomes a customer, they won't respond to that advertising again. But you can use different (and cheaper) advertising to generate additional sales from them.

But there's still a large population of non-customers who didn't respond to your regular advertising. Most have not seen it yet ...and those who have usually need to see it numerous times before they will respond.

Don't abandon advertising that's working - but keep trying to improve it. And regularly test new things to see how they work for you. If you never make any changes in your advertising, your sales will eventually decline.

Tip: You can automatically keep your advertising up to date by allocating 80 percent of your budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category.

Don't believe these 4 marketing myths. They're not true. Marketing based on them will cause you to lose sales. Instead, apply the related marketing tips I included after each myth to boost your sales.

Copyright 2004 Bob Leduc http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards... and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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